hi! we're Evoke Winery.

our winemaking philosophy

Evoke Winery offers approachable award winning wines that have been evoking fun and great conversation since 2005. We strive to produce the truest expression of every wine varietal we offer. We start with high quality fruit, harvested by our growing partners from all their world renowned vineyard locations in the Pacific Northwest. We’ve chosen to forgo the limitations of an estate vineyard, which gives our winemakers the freedom to choose the best fruit available, even during challenging growing seasons. We believe that attention to detail, vineyard diversity, and intentional blending practices are what make our award winning wines great.

the winemakers

Peter Steinfeld
Alaina Waller
Adam Carr

owners & co-CEOs

Serendipity introduced Peter to the former owners and founders while riding a chairlift at Mt. Hood in 2010. They were looking for a full-time winemaker and as luck would have it, Peter was just the man for the job! Having grown up in Germany, Peter learned winemaking and distilling at an early age from his uncle. When he was older, he enjoyed fabulous wines all over the world. He and his wife Kristi took over the business in 2017. Kristi is an Oregonian. She got her B.A. in Visual Design from U of O. She then went back to school 17 years later and got a masters in Occupational Therapy from Pacific University. Both she and Peter met in Hood River at Three Rivers Restaurant, while having lunch at separate tables. As she was leaving, he ran after her, gave her his number and asked her to go skiing with him. She called him a month later, he remembered her and they've been skiing together ever since. They finally married and now work side by side enjoying every minute of owning a really fun company with the most amazing team of people and an even more amazing family of wine club members and guests.

Peter Steinfeld Photo Peter Steinfeld Signature

head winemaker

Alaina is not your average winemaker. For starters, she’s young and she’s a woman. Alaina grew up on her family's vineyard in the Hood River Valley and went on to receive a degree in Enology and Viticulture from Oregon State University. Peter hired Alaina in 2014 to support him with her technical winemaking knowledge. Five years later, in 2019 her understanding of Peter's winemaking philosophy gained her the control of our winemaking. In that time, she's added her stamp to what we now consider our best in class, amazing, award winning wines! When she’s not in the cellar, you can find her on the mountain rescuing people for the Mt. Hood Ski Patrol. 

Alaina Waller Photo Alaina Waller Signature

winemaker
assistant

Adam is a true West coast guy, laid back and always game for adventure. He grew up in Camarillo, California where he learned to love surfing and graduated from UC Santa Barbara with a Bachelor of Science degree in Pharmacology. Adam made the move to Hood River in 2015 to spend his summer kiting the mighty Columbia. Like so many Gorge transplants, he fell in love with the region and never left. Adam joined the Evoke team that year, working in our flagship tasting room as a very successful sales associate. In 2017, he started lending a hand with harvest and production and found his niche. Oh! you might see him on occasion, helping out in the tasting room — but we are so lucky he decided to utilize his chemistry background in the cellar, working in tandem with Alaina full time. It is his happy place!

Adam Carr Photo Adam Carr Signature

the team

HQ
Hood River
Bend
Seaside
Vancouver
Peter

Peter

owner, CEO | winemaker

the FACE of EVOKE

Kristi

Kristi

owner, co-CEO

branding + design

Linda

Linda

customer care + wine club girl

care bear

Baron

Baron

logistics kingpin

baby daddy + guitar hero

Doyle

Doyle

shipping queen

baby mama + stunt woman

Hildi

Hildi

copy editor

word police

Lindsey

Lindsey

human resources

mom love

Michelle

Michelle

tasting room manager

Pokey's kitten-cat-mom

Hallie

Hallie

wine club rep

karaoke queen

Hannah

Hannah

tasting room manager

dancing queen

Dionne

Dionne

wine club rep

miss etiquette + grace

wemiss
you
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we'll
miss
you
Seaside!

permanently closed

Shelly

Shelly

tasting room manager

pirate captain

Rachel

Rachel

wine club rep

hostess with the mostest