Feel good wines for
whatever the times.

Backyard parties, third-date nightcaps, after work dinners– at Evoke Winery, we make evocative wines for whatever the times. It’s as true today as it was when we opened in 2005.

We chose the name “Evoke,” because our wine labels can be suggestive and thought provoking. Our wines are made to evoke happiness and feel good moments- the wine worthy of sharing with those you love. We know it’s what’s on the inside that counts and our wines win awards for that.

 We love to be the wine you take to your happy places. So get your special people together—open a bottle of your favorite Evoke wine and enjoy good conversation and new adventures—because memories don’t make themselves!

Our Winemaking Philosophy

At Evoke Winery, we strive to produce the truest expression of every wine varietal we offer. We start with high quality fruit, harvested by our growing partners from world renowned vineyard locations in the Pacific Northwest. We’ve chosen to forgo the limitations of an estate vineyard, which gives our winemakers the freedom to choose the best fruit available, even during challenging growing seasons. As a small Oregon producer, we are able to take our time, handcraft each wine, and do things the right way from beginning to end. We believe that attention to detail, vineyard diversity, and intentional blending practices are what make our award winning wines great.

The Winemakers

Peter Steinfeld
Alaina Waller
Adam Carr

Owner & CEO

Serendipity introduced Peter to our former owners and founders while riding a chairlift at Mt. Hood in 2010. They were looking for a full-time winemaker and (as luck would have it) Peter was just the man for the job! Having grown up in Germany, Peter learned winemaking and distilling at a young age from his uncle. When he started work in the winery over a decade ago, our total case production was a mere 2,000 cases. Peter has helped to grow our winery production to more than 45,000 cases since then. He and his wife Kristi took over the business in 2017.

Peter Steinfeld Photo Peter Steinfeld Signature

Head Winemaker

Alaina is not your average winemaker. For starters, she’s young...and she’s a woman. Alaina grew up on a vineyard in the Hood River Valley and went on to receive a degree in Enology and Viticulture from Oregon State University. Alaina joined the Evoke team to oversee winemaking in 2014 and has been dishing up award-winning wines and delicious club exclusive selections ever since. When she’s not in the cellar, you can find her tending to calls for the Mt. Hood Ski Patrol. 

Alaina Waller Photo Alaina Waller Signature

Winemaker
Assistant

Adam is a true West coast guy, laid back and always game for adventure. He grew up in Camarillo, California where he learned to love surfing and graduated from UC Santa Barbara with a bachelor of science in pharmacology. Adam made the move to Hood River in 2015 to spend his summer kiting the mighty Columbia and, like so many Gorge transplants, he fell in love with the place and never left. Adam joined the Evoke team that year working in our flagship tasting room team. He started helping out with the production team working harvest in 2017 and we are so excited to have him in the cellar full time now! 

Adam Carr Photo Adam Carr Signature

The Team

HQ
Hood River
Bend
Seaside
Vancouver
Shelly</br>Kice

Shelly
Kice

Training + Connection

Pirate Captain

Grace</br>Schmidt

Grace
Schmidt

Club Evoke Manager

Thriftasaurus

Lindsey</br>Nygren

Lindsey
Nygren

Business Development

Co-Owner

Liz</br>Kravitz

Liz
Kravitz

Social + Words

DIY Queen

Callie</br>Russell

Callie
Russell

E-Commerce & Marketing Manager

Biker Bae

Diana</br>Owenswood

Diana
Owenswood

Graphic Designer

Ziggy Stardust

Linda</br>Germain

Linda
Germain

Customer Care

Care Bear

Baron</br>Lorang

Baron
Lorang

Logistics Kingpin

Guitar Hero

Doyle</br>Lorang

Doyle
Lorang

Shipping

Stunt Woman

Michelle</br>Bechtel

Michelle
Bechtel

Manager

Dog Auntie

Hallie</br>Fall

Hallie
Fall

Partner in Wine

Karaoke Queen

John Harrington

John Harrington

Partner in Wine

Garage Sale Junkie

Raye McGowan

Raye McGowan

Partner in Wine

Yeehaw granola girl

Alexa Lindley

Alexa Lindley

Partner in Wine

Honaaay bee

Amanda</br>Payne

Amanda
Payne

Manager

Peak Bagger

Amanda</br>Guzman

Amanda
Guzman

Partner in Wine

Trader Joe’s Freak!

Jaclyn Egan

Jaclyn Egan

Partner in Wine

The Original "Horse Girl"

Robert Lewis

Robert Lewis

Partner in Wine

Resident Booty Shaker

Kathryn Warren

Kathryn Warren

Partner in Wine

Coffee & Cat Enthusiast

Grace Bagno

Grace Bagno

Partner in Wine

The 5th Powerpuff Girl

Morgan Greaney

Morgan Greaney

Partner in Wine

Annoyingly Positive

Sarah</br>Klinger

Sarah
Klinger

Manager

Tree Hugger

Jason</br>Derrig

Jason
Derrig

Partner in Wine

Rainbow Unicorn

Natalie</br>Shutt

Natalie
Shutt

Partner in Wine

Surfer Chick

Ulrich Horstmann

Ulrich Horstmann

Partner in Wine

Fur Baby Dad

This Could Be...

This Could Be...

YOU!

Coming Soon!