Feel good wines.
Our award winning wines have been evoking fun and great conversation since 2005. So pop a bottle! Enjoy and don't forget to read the back label!
Our Winemaking Philosophy
At Evoke Winery, we strive to produce the truest expression of every wine varietal we offer. We start with high quality fruit, harvested by our growing partners from world renowned vineyard locations in the Pacific Northwest. We’ve chosen to forgo the limitations of an estate vineyard, which gives our winemakers the freedom to choose the best fruit available, even during challenging growing seasons. We believe that attention to detail, vineyard diversity, and intentional blending practices are what make our award winning wines great.
Owners & co-CEOs
Serendipity introduced Peter to the former owners and founders while riding a chairlift at Mt. Hood in 2010. They were looking for a full-time winemaker and as luck would have it, Peter was just the man for the job! Having grown up in Germany, Peter learned winemaking and distilling at an early age from his uncle. When he was older, he enjoyed fabulous wines all over the world. He and his wife Kristi took over the business in 2017. Kristi is an Oregonian. She got her B.A. in Visual Design from U of O. She then went back to school 17 years later and got a masters in Occupational Therapy from Pacific University. Both she and Peter met in Hood River at Three Rivers Restaurant, while having lunch at separate tables. As she was leaving, he ran after her, gave her his number and asked her to go skiing with him. She called him a month later, he remembered her and they've been skiing together ever since. They finally married and now work side by side enjoying every minute of owning a really fun company with the most amazing team of people and an even more amazing family of wine club members and guests.
Alaina is not your average winemaker. For starters, she’s young...and she’s a woman. Alaina grew up on a vineyard in the Hood River Valley and went on to receive a degree in Enology and Viticulture from Oregon State University. Alaina joined the Evoke team to oversee winemaking in 2014 and has been dishing up award-winning wines and delicious club exclusive selections ever since. When she’s not in the cellar, you can find her tending to calls for the Mt. Hood Ski Patrol.
Adam is a true West coast guy, laid back and always game for adventure. He grew up in Camarillo, California where he learned to love surfing and graduated from UC Santa Barbara with a bachelor of science in pharmacology. Adam made the move to Hood River in 2015 to spend his summer kiting the mighty Columbia and, like so many Gorge transplants, he fell in love with the place and never left. Adam joined the Evoke team that year working in our flagship tasting room team. He started helping out with the production team working harvest in 2017 and we are so excited to have him in the cellar full time now!
General Manager + Wine Club Queen
Customer Care + Wine Club Girl
Baby Daddy/Guitar Hero
Baby Mama/Stunt Woman
Human Resources + Wholesale
General Manager + Club Queen
evocativity all day!