Feel good wines for
whatever the times.

Backyard campouts. Third-date nightcaps. Girls’ night in. At Evoke Winery, we make feel-good wines for whatever the times. It’s as true today as it was when we opened in 2005. Because sometimes life’s a party, and sometimes not so much, but as long as you’ve got good wine and good company, any time can be a good time.

When we called ourselves “Evoke,” we were thinking of that warm glow that pops up whenever we picture the most important people in our lives. The people that remind us that no matter what life throws at us, with our people around, everything will really be ev-okay.

So get your special people together, open a bottle of wine and get the juicy convo flowing. After all, those memories aren’t gonna make themselves.

Meet the family.

We make wine for memorable
moments, large and small.

Wine for memorable moments, large and small.

Adventure-ready wines in shatterproof bottles.

Premium wines crafted from the finest vineyards.

Meet our winemakers

Peter Steinfeld
Alaina Waller
Adam Carr

Owner & CEO

Serendipity introduced Peter to our former owners and founders while riding a chairlift at Mt. Hood in 2010. They were looking for a full-time winemaker and (as luck would have it) Peter was just the man for the job! Having grown up in Germany, Peter learned winemaking and distilling at a young age from his uncle. When he started work in the winery over a decade ago, our total case production was a mere 2,000 cases. Peter has helped to grow our winery production to more than 45,000 cases since then. He and his wife Kristi took over the business in 2017.

Peter Steinfeld Photo Peter Steinfeld Signature

Head Winemaker

Alaina is not your average winemaker. For starters, she’s young...and she’s a woman. Alaina grew up on a vineyard in the Hood River Valley and went on to receive a degree in Enology and Viticulture from Oregon State University. Alaina joined the Evoke team to oversee winemaking in 2014 and has been dishing up award-winning wines and delicious club exclusive selections ever since. When she’s not in the cellar, you can find her tending to calls for the Mt. Hood Ski Patrol. 

Alaina Waller Photo Alaina Waller Signature

Winemaker
Assistant

Adam is a true West coast guy, laid back and always game for adventure. He grew up in Camarillo, California where he learned to love surfing and graduated from UC Santa Barbara with a bachelor of science in pharmacology. Adam made the move to Hood River in 2015 to spend his summer kiting the mighty Columbia and, like so many Gorge transplants, he fell in love with the place and never left. Adam joined the Evoke team that year working in our flagship tasting room team. He started helping out with the production team working harvest in 2017 and we are so excited to have him in the cellar full time now! 

Adam Carr Photo Adam Carr Signature

The rest of the team.

Meet the real humans behind Evoke Winery.

HQ
Hood River
Bend
Seaside
Vancouver
Linda</br>Germain

Linda
Germain

Customer Care

Care Bear

Shelly</br>Kice

Shelly
Kice

Training + Connection

Pirate Captain

Grace</br>Schmidt

Grace
Schmidt

Club Evoke Manager

Thriftasaurus

Lindsey</br>Nygren

Lindsey
Nygren

Business Development

Co-Owner

Chelsea</br>Dagger

Chelsea
Dagger

CFO

Mix Tape Mama

Corina</br>Farrar

Corina
Farrar

COO

Garden Queen

Baron</br>Lorang

Baron
Lorang

Logistics Kingpin

Guitar Hero

Liz</br>Kravitz

Liz
Kravitz

Social + Words

DIY Queen

Diana</br>Owenswood

Diana
Owenswood

Graphic Design

Ziggy Stardust

Doyle</br>Lorang

Doyle
Lorang

Shipping

Stunt Woman

Kristi</br>Steinfeld

Kristi
Steinfeld

Owner

Happy Girl

Angela</br>Goins

Angela
Goins

Manager

Tree Hugger

Michelle</br>Bechtel

Michelle
Bechtel

Assistant Manager

Dog Auntie

Hallie</br>Fall

Hallie
Fall

Partner in Wine

Karaoke Queen

John Harrington

John Harrington

Partner in Wine

Garage Sale Junkie

Audrey Thrift

Audrey Thrift

Partner in Wine

Amateur Photographer

Jesse</br>Luersen

Jesse
Luersen

Regional Manager

Party Barge Captain

Kennedy</br>Selover

Kennedy
Selover

Manager

Park Rat

Amanda</br>Guzman

Amanda
Guzman

Partner in Wine

Trader Joe’s Freak!

Amanda</br>Payne

Amanda
Payne

Partner in Wine

Peak Bagger

Maddy</br>Schaff Conrad

Maddy
Schaff Conrad

Partner in Wine

Farmer Chick

Saralee Stemper-Elliott

Saralee Stemper-Elliott

Partner in Wine

Mermaid

Jaclyn Egan

Jaclyn Egan

Partner in Wine

The Original "Horse Girl"

Robert Lewis

Robert Lewis

Partner in Wine

Resident Booty Shaker

Sarah</br>Klinger

Sarah
Klinger

Manager

Tree Hugger

Jason</br>Derrig

Jason
Derrig

Partner in Wine

Rainbow Unicorn

Natalie</br>Shutt

Natalie
Shutt

Partner in Wine

Surfer Chick

Ulrich Horstmann

Ulrich Horstmann

Partner in Wine

Fur Baby Dad

This Could Be...

This Could Be...

YOU!

Coming Soon!